A hometown station with deep roots in Boone County and a new chapter ahead.
There’s something special about hometown radio. It’s the familiar voice on the drive to work, the Friday night game you can follow from anywhere, and the music that sounds like home. For the people of Danville, Madison, and the surrounding communities, WZAC 92.5 FM has been part of that connection for decades.
Today we proudly call ourselves WZAC 92.5 — Coal River Country, a name that reflects the people, history, and traditions of the place we serve.
Where It All Began
Our story begins with Wayne Price, who purchased and operated WWBB AM in Madison, West Virginia. While keeping the AM station on the air, Wayne worked toward bringing a new FM signal to the Coal River Valley.
That vision became reality in 1989, when WZAC 92.5 FM signed on. Once the FM station was operating, Wayne shut down WWBB AM, completing the transition to FM broadcasting.
It was a significant change in how the station reached its listeners, but its purpose remained familiar: serving local people with programming that mattered to them. Wayne's work laid the foundation for the WZAC listeners know today.
Wayne Price — founder of WZAC 92.5 FM. Original historical photograph.
Broadcasting from the Heart of Boone County
WZAC is licensed to Danville, West Virginia, and broadcasts country music on 92.5 FM. Its signal has long been a connection to the communities of the Coal River Valley and surrounding parts of southern West Virginia. The mountains and valleys that make our home so beautiful also make radio broadcasting a little different here.
For listeners who enjoy knowing what goes on behind the microphone, here’s a quick look at the station's published technical information:
Frequency92.5 MHz FM
Effective Radiated Power (ERP)610 watts
Antenna Height (HAAT)212 m / 696 ft
FCC Facility ID53501
ERP describes the station’s effective broadcast power. HAAT means height above average terrain—the antenna’s height relative to the surrounding landscape, not its height above sea level. These are published station specifications and may change with future FCC-authorized improvements.
It’s not simply the number of watts that determines how far a station can be heard. Antenna elevation and the surrounding terrain also play an important role, especially here in West Virginia.
A New Chapter for Coal River Country
Building on the foundation Wayne Price established, Allen Pack has become the new owner of WZAC following his purchase of the entire Price Broadcasting business. Allen has also formally registered PackIT Media as a trade name for this new chapter.
The new name, WZAC 92.5 — Coal River Country, is more than a fresh look. It is a commitment to keep the station connected to its hometown roots while preparing for the years ahead.
That means continuing the familiar programming listeners enjoy, investing in the station’s online presence and facilities, and exploring opportunities to increase broadcast power and expand coverage where regulatory approval allows.
Most importantly, it means keeping WZAC local.
Allen Pack — owner of WZAC 92.5 FM, continuing the station’s hometown tradition through PackIT Media.
Still Your Hometown Station
From great country music to local news, weather, and community events, we want WZAC to reflect the people who listen every day. We are also proud to remain home to the Scott Skyhawks Sports Network, sharing the excitement of hometown high school sports with fans across the area.
Radio has changed a lot since the days of WWBB AM. But the reason a local station matters has not: it brings people together. Whether you tune in at 92.5 FM or connect with us online, we’re glad you’re part of our story.
Proud of our past. Rooted in our community. Ready for what’s next.
Thanks for Listening
From Wayne Price’s early vision to the next chapter with Allen Pack and PackIT Media, WZAC’s story is still being written—right here in Coal River Country.
